Deus EX: Human Revolution went on sale on August 23. This is the latest installment of the widely popular and critically acclaimed Deus Ex game originally released in 2000.
The publisher, Square Enix, pulled out all the stops in marketing the game, which included game-themed t-shirts, gear and other fashion items and a full social media assault with a Facebook page, Twitter account and YouTube channel for the game. They also released a QR code scavenger hunt way back in June 2011, with codes to be found in various venues along with the social media platforms mentioned earlier.
Players could scan the code and win themed wallpapers, themes and other digital goodies. They also said that they will give away PlayStation Home stuff and Xbox avatar gear to all the players if all the players contributed to the one million point target.
Close to 200,000 scans have been made, enabling the QR code game players to exceed the target of 1,000,000 points before the August 23 deadline (each scan is worth 10 points).
This is a real good way to use QR codes. One of the upcoming trends in marketing right now is gamification, or turning non-gaming marketing channels into a fun game. While we all have followed Twitter accounts for brands and liked a Facebook brand or product page, there is really nothing much we could do with it.
Gamification allows you to engage your customers on a continuous basis. They do not just like your page and then forget about you altogether even before the day ends. But they also participate in the scavenger hunt.
The scavenger hunt, which is amply supported by QR codes, urged the people to tell their friends about the game and the scavenger hunt in order to attain the quota of 1,000,000 points. This in turn created a great amount of buzz for the game, months before it was set to be released!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- DGVN Uses QR Codes for Love Padlocks Campaign Helping Women in Forced Marriages
- Help the Homeless Through QR Codes
- Get Your Videos Noticed with a QR Code
- QR Codes on Tombstones: Redux
- Giving A Whole New Meaning To Window Shopping
- How to Use QR Codes to Promote Events
- Changing The Way Business Works With QR Code
- QR Code For Japanese Facebook Users
- QR Code Flash Cards
- QR Code Enabled Nokia Phones
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.