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A Giant Fight For The Apple Pie In The Smartphone Battlefield

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Even though it was reported that Google shares fell a little in the past couple of days, it seems that the internet giant is raring to go on the mobile from. While many people have written off Microsoft in the past after seeing how Samsung led the pact in its aggressive wrestle for power in the smartphone battlefield, the Microsoft team were indeed silently building an arsenal of weapon…well, devices, so to speak.

In the arena, ready to fight for its fair share of the Apple pie, came Microsoft and Nokia (whom others also wrote off at the start of the game). Apple and the so-far-is-leading Samsung have much to fear, according what was announced during their Lumia launch.

Staying on the safe side of the law, the Nokia Lumia is cited to be more ‘exciting’ than the conventional black and white fare that we have in the market right now. In fact, Stephen Elop, Nokia’s president said that the Lumia is going to be the world’s most innovative smartphone yet, during a New York launch event.

Microsoft’s CEO, Steve Ballmer, also made a surprising appearance at the Manhattan launch but offered little else tidbit to the media who were present. Motorola is also coming back into the game now that Google’s got its back and are set to rock the smartphone world with three brand new Android-run phone models. This is what you get when you are bought up by one of the world’s largest and most aggressive corporations in the world for a whopping 12.5 billion. A brand new packaging and spanking new products.

All the devices mentioned are to run on Google’s Android software which enables cloud updating.

Will or is Apple intimidated by the sudden influx of competitors, especially since the brand has been fiercely protective of its American market? We are not sure but Apple’s better be ready to come back with their own swing because all representatives present at the event said that it is out-innovating Apple by a mile…or two.

At the end of the day, do the consumers really care that Apple’s being out-innovated? In my personal opinion, the consumers DO care to the extent that it is friendly to their budget and that it is convenient for them. Apple fans, however, may over the years, find themselves owning both Apple products AND at least one other Android device. Gartner Research said that Apple fans have a very deep seated sense of loyalty to the brand and it will take a lot to unseat them from the bias that they have for Apple.

What do you think? Should Apple be scared?

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