Everyone, by now, knows that the internet is all about customized and personalized experience. This makes users and internet surfers feel important and special whenever they perform searches on the internet. It looks like mobile surfacing and QR Codes is about to become personalized too as Macy’s and Home Depot embark on a pretty ambitious (by today’s standards) marketing ‘adventure’.
Scanning a QR Code typically brings you to a specific webpage – for example, if you see a banner outside of a shop and if you scan it, you will be taken to a specific destination, like the company’s web page or its social networking account. What Macy’s and Home Depot intends to do is to pull out surfing activities and history of activities performed by the mobile owners in order to bring them an evaluated and customized results.
Thee system is new hence, I would say that the results would probably be a little…unpredictable at this point but it is an interesting concept.
Newbies who are just getting accustomed to seeing these black-and-white codes must be perplexed with yet another new development in mobile technology. But I am sure you will all adjust in time because it looks like QR Code technology is definitely here to stay, like it or not.
What is important for such a system is for it not to pre-judge the phone user. Just because the mobile phone user has never scanned, typed or searched for coffee beans in the phone (using the phone) does not mean that the mobile user will NEVER be interested in coffee beans in the near future. The system needs to keep all other possible options available. If you do not understand what all this customization is about, here’s what it is in the nutshell – it is like digging into the browsing history and cookies stored up in a computer whenever you make searches on the internet. It is also accessing the memory of the mobile phone to personalize the results.
I hope that cleared up some stuff for you. As long as the mobile phone user carries the mobile phone with him or her thoughout the day and does not own more than one phone, then the system can be pretty accurate. The problem is when the owner of the phone CHANGES phone (which, in Asia, is pretty often, it seems). The history and memory stored in the phone disappears along with the owner. You can’t transfer the memory stored in a phone.
What do you think? Would you find it acceptable for a QR Code system to access all of your activities on your phone?
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes and Bitcoins
- Android Financial Tools
- QR Codes from LibeTech Can Open Doors for You
- The Cost of Developing Your Own App
- How To Create Your Own Sand QR Code
- ANA Offsets Carbon With QR Code
- The ‘Anything Goes’ Code
- Austria’s Month-Long Scavenger Hunt
- Trending Towards Mobile Marketing
- Digital Signage Goes Hand In Hand With QR Codes Marketing
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.