With 2011 ending, it’s just natural that we look forward to the coming year and see what it would be like for companies that are going to use marketing.
Looking at the trends in 2011 and what’s hot, here are our predictions for 2012:
1. Mobile marketing will increase in 2012. For Black Friday this year, close to 1 out 10 purchases were made from a mobile device. This percentage more than triples the 3.2% share recorded in 2010. This trend will continue next year with the introduction of near-field communication and other wireless payment technologies such as QR codes.
What’s more, MediaPost.com’s Andy Crestodina says that the relationship between brick and mortar stores and websites are reversing now. Whereas before, businesses put up websites as a brochure or catalog for their products, it’s now the other way around with physical stores becoming more and more just “showcases” for their online counterparts.
2. HTML 5 will soar in 2012. With the increased emphasis on being mobile, companies will be busy getting a mobile version of their websites up and running. For some businesses, this will be preferable to mobile apps, where they will have to create different versions for their apps to work on different devices.
3. Mobile apps for marketing. Even with the aforementioned challenges, there will not be a shortage of businesses that would try to come up with a useful and functional mobile app to help market their businesses.
4. Inbound marketing will drive all these trends. Why do business need to spend time and money on their online properties and mobile apps? Because the days of spam are over. Consumers are extremely wary of outbound marketing methods such as sending spam mails and cold calls, and advertising is getting to be less and less effective with people being able to record TV shows without the commercials, or go online to read the latest news.
Inbound marketing helps you talk to qualified and interested leads but this will have to start with your mobile site, social media networks, webinars, and mobile apps. These are the places where you are going to get the leads from!
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