A recent comScore report entitled “2012 Mobile Future in Focus” revealed that 16 percent of Canadian smart phone users have used their handsets to scan a quick response code in December 2011. This number is lower compared to the 20 percent of smart phone owners in the United States having scanned a QR code during the same month last year.
comScore also found that most of the QR code scanning activities are by people who own Android phones and iPhone. It did not indicate the percentage, though. The report, however, specifically indicated that in the U.S., Android users got 47.4 percent of the total number of QR code scanners, while iOS got 37.7 percent and Rim got 6.5 percent of the market share.
Apart from the QR code scanning numbers, comScore also revealed that 53 percent of Canadian smart phone users have used their handsets to complete in-store retail activities. Other tasks that smart phone users accomplished in-store included:
- taking pictures or photos of a store’s products (19.7 percent of the males, 24 percent of the females)
- exting or calling family members and friends about a store’s product (18.8 percent of the males, 22.3 percent of the females)
- locating a specific store (13.1 percent of males, 12.3 percent of females)
- performing a price comparison of the products (14.1 percent of males, 10 percent of females)
- seeking out coupons or deals (8.3 percent of males, 11.1 percent of females)
- looking into further product information or details (10.9 percent of males, 7.2 percent of females) .
The comScore report generally underscores the fact that QR codes have been rapidly taking off and is among the most popular of mobile trends today. This while near-field communication or NFC technology continues to fight for a spot in mainstream media.
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