A recent comScore report entitled “2012 Mobile Future in Focus” revealed that 16 percent of Canadian smart phone users have used their handsets to scan a quick response code in December 2011. This number is lower compared to the 20 percent of smart phone owners in the United States having scanned a QR code during the same month last year.
comScore also found that most of the QR code scanning activities are by people who own Android phones and iPhone. It did not indicate the percentage, though. The report, however, specifically indicated that in the U.S., Android users got 47.4 percent of the total number of QR code scanners, while iOS got 37.7 percent and Rim got 6.5 percent of the market share.
Apart from the QR code scanning numbers, comScore also revealed that 53 percent of Canadian smart phone users have used their handsets to complete in-store retail activities. Other tasks that smart phone users accomplished in-store included:
- taking pictures or photos of a store’s products (19.7 percent of the males, 24 percent of the females)
- exting or calling family members and friends about a store’s product (18.8 percent of the males, 22.3 percent of the females)
- locating a specific store (13.1 percent of males, 12.3 percent of females)
- performing a price comparison of the products (14.1 percent of males, 10 percent of females)
- seeking out coupons or deals (8.3 percent of males, 11.1 percent of females)
- looking into further product information or details (10.9 percent of males, 7.2 percent of females) .
The comScore report generally underscores the fact that QR codes have been rapidly taking off and is among the most popular of mobile trends today. This while near-field communication or NFC technology continues to fight for a spot in mainstream media.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes Might Spell the End of Passwords
- Irina Blok Drew the Famous Android Logo and Other Android News
- In Israel, QR Codes Are Giving Away Free Coffee
- QR Coded Trails for Tech-Savvy Hikers
- QR Codes and Lazy Shoppers (Part 1)
- QR Dog And More
- Customized Beans Get Customized Codes
- Nielsen: Android Users Spend More Time on Mobile Apps
- The ‘Anything Goes’ Code
- Green Museum In PA Uses QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.